When Sunderland were trounced 7-1 by Everton the other weekend, many football fans probably felt a little bit sorry for Roy Keane and his bunch of hapless Black Cats. Why? It might be because there are certain teams one feels an instinctive sympathy towards. Not necessarily for any overriding reason, more a feeling, an intangible something that makes you not want them to be managed by Graeme Souness. Maybe it’s the gloomy humour of the fans, or the team’s commitment to attacking football, or something even more prosaic, but Manchester City, Fulham and Celtic, for example, are probably quite well-regarded by fans of other sides.

By contrast, there exist several clubs football lovers feels nothing but contempt towards. Chelsea (all that money), Manchester United (all that money and all those glory fans) and Leeds (too many to mention) are obvious examples. Sheffield United less so. It’s nothing against the club per se, and it’s no reflection on Blades fans and players, really, but certain elements leave a sour taste in the mouth of the neutral. Foisting Brian Deane upon an unsuspecting world, for example. Acting hard done by after being relegated from the Premier League last season, when a solitary point at home against Wigan (Wigan!) would have kept them up. Having Sean Bean as their most famous celebrity fan. And, of course, allowing Neil Warnock to remain in gainful employment.
But then Warnock resigns, for reasons too complex to go into, and the United board have the perfect opportunity to show the world that the Bramall Lane denizens are, in fact, a caring, considerate, family club, not one who allow a Sky documentary crew to film behind-the-scenes goings-on and fail to emerge with even a modicum of sympathy. (If you haven’t seen it, do your best to get hold of it on DVD; Warnock shaking hands with the Millwall players after a particularly tasty encounter at The New Den is worth the price of it alone.)

So, a perfect opportunity. And then they go and spoil it all by doing something stupid like appointing Bryan Robson. And blowing £4m on James Beattie.

Actually, Beattie has impressed, having netted 12 goals by the end of November to lead the scoring charts, but Robson hasn’t: a 3-0 home reverse against an Arsenal second team in the Carling Cup had one irate fan storming the pitch and throwing his shirt in the manager’s direction. (Whoa, steady on there, tough guy.) What was expected to be a stroll to promotion is looking somewhat more testing, particularly as Watford and West Brom appear to have gained some crucial momentum already.

Yet the Blades are not out of it, and though Robson is pretty clueless as a boss, feelings towards the club have probably become less hostile in recent months. (I have a sneaking suspicion Crystal Palace might suddenly become everyone’s most-hated team.) Sheffield United’s problem is one that several Championship teams are currently experiencing: they’re a biggish club from a large urban centre, with good support and a proud sense of tradition, but the expansion of the Premier League left them behind. Perhaps if Mark Stein hadn’t scored twice for Chelsea in the last 10 minutes on the last day of the 1993/94 season to send United down, Everton might have spent most of the last decade in the second tier. As it is, the Blades, like Norwich, Palace, Southampton and Wednesday, have never really recovered from relegation.

It may irk fans of those clubs that Wigan, Reading and Fulham occupy places in the top flight, but without a sugar daddy, clubs find it increasingly difficult to compete. Nottingham Forest won Division Two in 1978 and the League championship the very next season. The gap between Premier League and the rest is bigger than ever. It may seem as if Adam Pearson has got it all wrong by sacking Billy Davies before December, but in one way he’s right: if you avoid relegation in that first season, you can very quickly become an established club. I mean, just look at Bolton. (Just don’t stare at Andy O’Brien for too long. You might never recover.)